Apple Trims Vision Pro and Siri Teams Amid AI Pivot

Apple is reducing its workforce by more than 200 positions, focusing cuts on the teams behind the Vision Pro headset and Siri, according to reporting from Bloomberg via TechCrunch and The Verge.

Approximately 100 roles were eliminated from the Vision Pro team. According to The Verge, these cuts include the reduction of the immersive content team and the near-total shutdown of a Vision Pro gaming team. An additional 100 positions were cut across the Siri team and a group called Intelligent Systems Experience, which handles AI integration into devices.

Apple confirmed the layoffs to Bloomberg, stating the company is seeking to "evolve our business to deliver the best experiences for our users" and noted that new roles would be created as part of the transition. Sources cited by TechCrunch indicate the reshuffle is intended to prioritize newer AI initiatives and devices.

The moves come as Apple navigates a difficult transition period. TechCrunch reports that a memory shortage linked to the AI buildout has increased production costs for flagship products, leading Apple to raise prices on iPads and Macs this summer and introduce a hardware leasing plan. Additionally, Apple is currently engaged in a lawsuit against OpenAI over allegations of trade theft.

While the Vision Pro launched in early 2024 as a $3,499 bet on "spatial computing," The Verge notes the device has not been a major hit. While Bloomberg previously reported that Apple is developing a lighter successor to the Vision Pro, other reports indicate the company suspended work with Samsung Display on an entry-level XR device. Instead, Bloomberg reports Apple plans to announce its own smart glasses at WWDC in 2027, with a launch by the end of that year.