Logitech Pauses Handheld Ambitions Following G Cloud Struggles

Logitech is not currently developing a successor to the G Cloud streaming handheld, according to reporting from The Verge. Robin Piispanen, the new global head of Logitech G, stated that there are currently "bigger things" for the company to focus on than a second G Cloud.

Piispanen noted that while the initial G Cloud attempt was something the company believed in, it failed to materialize into the use case consumers wanted. He estimated that approximately 80 percent of buyers tried the device before it "ended up in a drawer." Piispanen attributed the struggle to a stagnation in cloud gaming and the high costs associated with running cloud infrastructure, citing Microsoft as a company that has explicitly noted these expenses.

Regarding the broader handheld market, Piispanen described the business as difficult to enter, noting that success typically requires massive scale or ownership of content, such as Nintendo or Steam. He specifically pointed to companies like Asus, which he says operate on slim margins.

Despite the lack of a current project, Piispanen told The Verge that Logitech is still investing in the future of cloud gaming and is in active discussions with major players, including Tencent and Microsoft, to determine how the technology could become a larger play. He maintained that cloud streaming remains an attractive solution for overcoming hardware barriers like weight, battery power, and graphics.