Bluesky Evolves AI Assistant into Open Social Research Tool
AI-generated image · Bay Street Wire
The company is expanding its AI assistant, Attie, to allow users to query the 'Atmosphere' of the AT Protocol.
Bluesky is shifting the utility of its AI assistant, Attie, from a custom feed builder into an open-ended research tool. According to TechCrunch, the company introduced a feature called "Quests" that enables users to query news and information spreading across the "Atmosphere," a term referring to Bluesky and any other application integrated with the underlying AT Protocol.
Through Quests, users can ask open-ended questions to identify influential accounts in specific locations or fields and track trending topics. Jay Graber, Bluesky's chief innovation officer and former CEO, stated that the goal is to lower the barrier to entry for the AT Protocol and provide tools that help users "make sense of the world" and combat misinformation.
This pivot comes as Bluesky seeks new growth and monetization paths. TechCrunch reports that while the user base doubled to 40 million last October, growth has slowed, with the company now reporting approximately 45.6 million registered accounts. While Attie is currently free, the company has considered charging for the service.
Bluesky is currently led by CEO Toni Schneider, who previously served as the founding CEO of Automattic. The company is utilizing a $100 million funding round that closed in 2025 to experiment with AI, power-user tools, and potential premium subscriptions. The updated Attie experience is currently in beta, with users joining via a waitlist.