Silicon Valley Adopts Trump's 'Super Intelligence' Rebrand
AI-generated image · Bay Street Wire
Major tech CEOs shift terminology following a White House executive order requiring government agencies to abandon the term 'Artificial Intelligence.'
Leading figures in Silicon Valley are aligning with President Donald Trump's effort to rebrand artificial intelligence as “super intelligence,” as The Verge first reported. The shift follows a White House declaration that those utilizing the term “Artificial Intelligence” instead of the new terminology are considered “THE ENEMY!” and an executive order mandating that government agencies adopt the term “super intelligence.”
Several high-profile executives have already capitulated to the rebrand. Elon Musk pledged to rename SpaceXAI to SpaceXSI, and Salesforce CEO Marc Benioff announced the company would rename AIForce to SIForce. Nvidia CEO Jensen Huang, who attended the summit where the executive order was announced and has stated he believes AI dangers are overblown, committed $1 billion to scientific advancement that includes “super intelligence research.”
Microsoft CEO Satya Nadella is the latest to adopt the language; in a recent post advocating for an “emergency brake” for the technology, Nadella repeatedly used the term “super intelligence.” Nadella was present at the same AI summit as Huang, alongside Musk, Jeff Bezos, Sundar Pichai, Mark Zuckerberg, and Dario Amodei. The Verge reports that these moves reflect a broader effort by Silicon Valley to ingratiate itself with the current administration, contrasting with the more contentious relationship experienced during Trump's first term.